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After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund Inter Media Partners and is now issued semi-monthly with double covers, with a larger online presence.The magazine's target demographic is predominantly young, urban followers of hip hop culture. The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock and pop-centric Rolling Stone and Spin.As was common practice for late-night talk shows (established by Johnny Carson and Merv Griffin), it had a live band, led by keyboardist Greg Phillinganes; Jones worked with him during productions for Michael Jackson's albums Thriller and Off The Wall.Other platforms featuring the Vibe brand are Vibe Online, the magazine's online presence; Vibe On Demand, an on-demand network; VLN TV, an online video channel; Vibe Film; MVibe, a wireless content provider for hand-held devices as well as CD and DVD lines distributed under the same name; and The Vibe Music Mixer, is available for i Phone and i Pad.Featured segments included the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner; Revolutions music reviews; Vibe Confidential, a celebrity gossip column; and Next, which profiled up-and-coming artists.The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.There were four brackets, and four number 1 seeds: Jay Z, Lil Wayne, Eminem, and Andre 3000.
The publication predominantly features R&B and hip hop music artists, actors and other entertainers.Vibe made a consistent effort to feature models of all ethnicities in these pages.Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s.Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again.
On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately, although according to Essence, Quincy Jones has stated he would like to keep it alive online.Beginning in 2003, Vibe produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007.